If you could officially name a squirrel at your alma mater (or turtle, or goose, or whatever critters roamed your campus when you did), would you? The only correct answer is yes. And that’s that Caty Allgood and Brooke Preston were counting on when they implemented a Squirrel Naming campaign for...

Imagine a college where 80-90% of the current student body opens your weekly email every single week. And not only that, but they attend the events you send them and take the actions you ask them to take. Well, this is not a dream for Alixandra Nozzolillo and her team at Harvard College. Alix...

What if all you needed to boost your organic traffic was just a little collaboration? Jessica Creech, Web Content Marketing Specialist at Purdue University Northwest, shares how she worked with professors to build 6 program-specific blog posts with big results. These posts have over 80% organic...