Connie Lee is the Founder of Reffie, a centralized leasing platform designed to help Multifamily operators streamline their leasing processes and lease units faster. Reffie helps automate the 'boring', so real estate operators can focus on closing more renters. Before launching Reffie, she served as Strategy & Operations at Mosaic.tech and also managed Finance and Business Operations at ZipRecruiter. Connie is also a Real Estate investor in Los Angeles and an angel investor in various startups. (02:40) - Connie's entrepreneurial journey to Founding Reffie (05:49) - Challenges in Multifamily Leasing (07:24) - Leveraging AI in Real Estate(15:11) - Feature | Berkadia's BeEngaged - Learn more: Ecosystem of founders, industry professionals, and capital providers dedicated to redefining the Commercial Real Estate space. (16:47) - Reffie's Business Model (28:50) - State of the Housing Market(33:52) - Feature | CREtech NY Conference & Expo - Sign Up: Tangent listeners get a 20% discount using code PARTNERTANGENT20 at checkout. (35:24) - Rental Trends & Amenities (39:07) - Collaboration Superpower: Taylor Swift 💚 Learn more:➡️ Reffie's site➡️ Connie Lee on LinkedIn 💚 Feature:➡️ Berkadia's BeEngaged - Learn more: Ecosystem of founders, industry professionals, and capital providers dedicated to redefining the commercial real estate space.➡️ CREtech NY Conference & Expo - Register now: Tangent listeners get a 20% discount using code PARTNERTANGENT20 at checkout 💚 Connect with Tangent:➡️ Edward Cohen on LinkedIn➡️ Jeff Berman on LinkedIn➡️ Zach Aarons on LinkedIn➡️ Tangent on LinkedIn Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.