On this episode of Taste Buds with Deb, host Debra Eckerling speaks with adman Murray Kalis, who has worked on everything from Taster's Choice Decaffeinated Coffee, Kraft Foods, and KFC to Noah’s Bagels, Starbucks, and Dave’s Hot Chicken.   Kalis started his career in advertising in August 1970. He went from copywriter to VP/creative director with Leo Burnett in Chicago. He then moved to Los Angeles as creative head for Young & Rubicam, before starting his own agency. While Kalis has not solely worked on packaged goods (aka food), they have been a significant part of his creative endeavors over the years.    “The technology changes, people don't change,” Kalis says. “They're looking for that new taste, that new thing … or they're looking for the memory of something wonderful.”    He adds, “If they've tried you, you want to give them a reason to try you again. … People need to eat, but they want something special.”     Kalis shares how he got his start in advertising, some of his favorite food - and non-food - ad campaigns, and more. He also shares his recipe for Mexican No-Matzo Matzo Brei, which you can find at JewishJournal.com/podcasts. Connect with Murray Kalis on Linkedin. For more from Taste Buds, follow @TheDEBMethod on social media.