Episode #3. Croatia's tourism: virtual tours, and success in sustainability with Lucijana Jerkovic
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Description
The COVID-19 pandemic has changed the travel market beyond recognition. But don't be scared: it did not vanish, the travel market continues to develop! In the podcast, we taste Eastern Europe talking to local entrepreneurs, officials, and other experts about how the region's tourism adapts to the demands of time and what it has to offer travel seekers. Our today's topic is Croatia's tourism: virtual tours, and success in sustainability. We tasted this topic with Lucijana Jerkovic, a head of Global PR in the Croatian National Tourist Board. Here are the timeframes of our talk: 1:17 - A little acquaintance with Lucijana Jerkovic and her work in the Croatian National Tourist Board 2:20 - The biggest challenge Lucijana have had to deal with during her work for the Croatian National Tourist Board 3:42 - How does the Croatian National Tourist Board deal with the pandemic 6:14 - Why Croatia made an accent on virtual tourism, and how does the country benefit from it 8:31 - How does this digitalization of tourism work 10:05 - Ways to adapt tourism in Croatia to the pandemic, except digitalization 12:31 - The main reasons why tourists should visit Croatia 13:48 - How Croatia's tourism change in areas of mobility, tourism infrastructure, sustainability, and green tourism 16:20 - Reflections about availability of a place for tourism in the pandemic world 18:18 - Discussion about the EU Digital COVID Certificates and whether the way this solution is implemented can solve the tourism problem 20:48 - The main merit of the Croatian National Tourist Board to make the country more attractive to foreign tourists 22:25 - A favorite location of Lucijana in Croatia 23:09 - Her favorite meal 23:42 - Why does she love Croatia the most
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