Description
### Taylor Swift's 'Official Eras Tour Book' and 'The Tortured Poets Department: The Anthology' Coming to Target on Black Friday
As the final segment of Taylor Swift's highly acclaimed "Eras Tour" approaches, the global superstar is set to celebrate this milestone with two exclusive releases, available only at Target starting on Black Friday.
### The Official Eras Tour Book
Taylor Swift has announced the release of "The Official Eras Tour Book," a 256-page coffee table book that offers a comprehensive and intimate look at her record-breaking tour. This hardcover book, priced at $39.99, features over 500 images, including never-before-seen performance photos from every era of the tour, exclusive rehearsal photos, and behind-the-scenes images of instruments, costumes, set pieces, and designer sketches. What makes this book truly special are the personal reflections and notes written by Taylor Swift herself, providing fans with a unique glimpse into her experiences on the tour.
"This is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour," Taylor Swift shared on Instagram. "Thank you to the fans who came to this show. You were what made The Eras Tour what it became.".
### The Tortured Poets Department: The Anthology
In addition to the book, Target will also be the exclusive retailer for "The Tortured Poets Department: The Anthology" on vinyl and CD. Previously available only as a digital album, this release includes 35 tracks, with four bonus acoustic songs. The vinyl version, priced at $59.99, comes with four marbled, translucent discs and a never-before-seen 12 by 12 inch poster of Taylor Swift. The CD version is available for $17.99.
This release follows Target's earlier success with an exclusive Phantom Clear vinyl version of "The Tortured Poets Department," which set the record for Target's largest music pre-order in its history. Target has been a home to over 10 exclusive versions of Taylor Swift albums, solidifying its position as a go-to destination for Swifties.
### Availability and Shopping Experience
Both the "Official Eras Tour Book" and "The Tortured Poets Department: The Anthology" will be available exclusively in Target stores when they open on Black Friday, November 29. Following the in-store release, these items will become available on the Target app and Target.com starting Saturday, November 30.
To enhance the shopping experience, Target is offering its industry-leading fulfillment services, including Drive Up and Order Pickup, as well as unlimited same-day delivery and free two-day shipping for orders over $35. Shoppers can also save an extra 5% by using the Target Circle Card and taking advantage of other Target Circle deals.
This release is a perfect way to cap off the holiday season for Taylor Swift fans, providing a unique and immersive way to relive the magic of the "Eras Tour." As Rick Gomez, executive vice president and chief commercial officer at Target, noted, "Shopping at Target is all about finding amazing products you can't get anywhere else... a new way for everyone to immerse themselves in Taylor's concert and music, right in time for the holiday season."
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Published 11/24/24
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