We help teachers start their own business for free. Click here to join in. Geoff Jordan is a teacher, trainer, academic, and author. Geoff has a Ph.D. in Second Language Acquisition, has worked at ESADE, Barcelona for 28 years, and recently co-authored a book with the late Mike Long called "ELT Now and How It Could Be."His main academic interests are: theories of SLA, psycholinguistics, teaching practice and computational linguistics. Specifically, Geoff touches on: his beginnings in the ELT industry working alongside Mike Long, Peter Skehan and Henry Widdowson in the early days his new book "ELT Now and How It Could Be," co-written with the late Mike Long how commercialization has hurt the language industry why students should be angry after 300 hours of study when they still can't "go to the pub in London" why task-based learning is the only way to go why "presenting" language is inefficacious  how the future of the industry is in niche courses advising students to be more resourceful in their learning  listener questions More on Geoff: 1. Follow him on Twitter/X 2. Check out his website As always, thank you for listening. Your support has been overwhelming and we couldn't do what we do without you. We hope this podcast serves as an effective CPD tool for you. If you have a comment or question about today's show, we'd love to hear from you: [email protected]  Ways we can help you right now: 1. Sandbox your own course ideas in our free support community for teacherpreneurs.  2. Map your first course in 60 minutes or less - your free guide here 3. See our free guides for teachers starting their own business  4. Try our TAP program free for 7 days 5. CPD: Teaching Listening Made Easy 6. Follow us on IG: @learnyourenglish