In today’s episode, Deb Flashenberg, founder of the Prenatal Yoga Center in NYC shares the secrets behind how she built, and maintained a sustainable business over almost 20 years - even while many other yoga centers have come and gone in that time. I was thrilled to speak with Deb, and shout out to Mado Hesselink (our guest on episode 72) who introduced us. Deb is not only a true expert in her field, but she is also a kick ass business woman. PODCAST HIGHLIGHTS Deb’s “dirty” yoga secretHow Deb started focusing on prenatal yogaHow Deb started her yoga studio, even without a business backgroundDeb’s approach to building a business from scratchHow Deb successfully transitioned her in person studio, to teaching online during the pandemicHow going online allowed Deb to grow her student base by about ⅓Why getting super clear on your niche can have a massive positive impact on your businessThe importance of keeping overheads low when you have a physical spaceHow Deb built an incredible team to support and grow her businessHow Deb decided to take the leap, and hire her first studio managerThe biggest lessons & biggest mistakes Deb has learned from working with her teamHow Deb structures her sales funnel to help new followers on Instagram, turn into studentsWhy going slow is an essential element to building a sustainable businessFIND DEB FLASHENBERG Prenatal Yoga Center InstagramPrenatal Yoga Center WebsiteFIND CORA Cora’s NewsletterCora’s InstagramFor links & resources mentioned in this episode go to www.corageroux.com/episode87 Support the show (https://www.corageroux.com/theteachersclub)