Welcome to the Building The Future Of podcast. In this first episode, we're speaking with Norbert Bessems, Co-Founder of Scaura, a sales enablement platform for teams and resellers. Scaura was founded in 2015 as a bootstrapped company. Scaura's website: https://scaura.com Norbert's Linkedin: https://linkedin.com/in/nbessems Timestamps: (00:00) how Scaura helps sales teams prepare and deliver presentations using a branded app and follow up with personalized content (06:24) how he and his co-founder got the idea for building Scaura while running a content agency (12:49) why a lot of Scaura's customers come from niche industries like yachting and roller coaster manufacturing (14:58) how visiting tradeshows can be very effective if you have a visual product — This show is brought to you by Fivecaster - we help B2B companies launch and grow a podcast. Learn more at fivecaster.com