“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman.
Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science.
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Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade.
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Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.
But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.
The board knew they had to...