James Amato, Strategy and Business Development Manager of WRAL Techwire, takes another deep dive into the companies and brands that help to make WRAL Techwire's brand special. Lawrence Bivins is the Managing Director of Policy and Public Affairs with the North Carolina Economic Development Association (NCEDA). NCEDA's mission statement is simple. NCEDA serves as the voice for North Carolina’s economic development community – providing professional development, networking opportunities and advocacy to secure the state’s economic future. NCEDA works in both the public and private sectors to grow the inherent value proposition of North Carolina. James and Lawrence sit down to define economic development, to talk about what NCEDA is doing to move North Carolina forward, and how to bridge the urban-rural divide. Find out more about what NCEDA does to advocate for North Carolina's growth and development and register for their upcoming luncheons and networking events at NCEDA.org