In this episode of Tech Sales Insights, Randy Seidl is joined by Collin Mitchell, the Managing Partner at Leadium, as they delve into the dynamic world of outbound sales. They discuss how traditional outbound sales methods are evolving and share insights on what works in today's competitive landscape. From personalized email strategies to the power of cold calling, they explore practical tips and techniques to boost sales effectiveness. Discover the secrets to successful outbound sales in the digital age KEY TAKEAWAYS The importance of personalized outreach in email campaigns. Strategies for effective cold calling, including data segmentation and technology tools. Leveraging social media insights to enhance email personalization. Building relationships through podcasting as a unique outreach strategy. Tips for avoiding spam filters and maintaining deliverability in email campaigns. QUOTES "Each line of your email is to get them to read the next line." "The power of the phone is the most effective channel for conversions." "Building relationships through podcasting is a strategy I've used in the past and have driven lots of revenue doing that." "Podcasts are a great way to be different and stand out in the sales landscape." Find out more about Collin Mitchell through the links below: LinkedIn: https://www.linkedin.com/in/collincmitchell/ This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/ Sandler: https://www.sandler.com/