In this replay episode of Tech Sales Insights, Randy Seidl is joined by Peter Trizzino, President of North America Sales at Dell. Together, they delve into the pivotal role of culture in driving sales success, exploring how it transcends strategy and shapes behaviors within teams and partnerships. From personal anecdotes to actionable insights, Peter shares his journey from humble beginnings in sales to leading one of the largest sales regions at Dell. Discover how fostering trust, championing collaboration, and prioritizing outcomes can empower sales professionals to thrive in today's rapidly evolving marketplace. KEY TAKEAWAYS Culture Trumps Strategy: Explore how cultivating a culture of trust, collaboration, and customer-centricity drives long-term success in sales. Earning and Giving Trust: Learn the importance of trust-building in both internal teams and external partnerships, and how reciprocity fuels growth. Embracing Change: Understand the value of adaptability and continuous learning in navigating industry shifts and technological advancements. Balancing Work and Life: Uncover strategies for achieving a harmonious work-life blend that fosters productivity, well-being, and a winning mindset. Driving Sales Excellence: Gain actionable insights for aligning sales efforts with customer needs, leveraging partnerships, and maximizing performance. QUOTES "Culture is made up of collective mindsets and behaviors, emphasizing the 'how' over the 'what' in driving success." "The easiest way to earn trust is to give it. Trust is the foundation for high-performing teams." "In today's world, outcomes and value trump product-centric sales approaches. It's about solving customer problems." Find out more about Peter Trizzino through the links below: LinkedIn: https://www.linkedin.com/in/peter-trizzino-21791a1/ This episode is sponsored by AuctusIQ, the Sales Performance Assessment sponsor of the Sales Community. AuctusIQ is a sales data and science software company, with the mission of providing the right data to solve your three biggest challenges: selecting and retaining exceptional talent, coaching to ensure readiness to meet or beat quota, and winning more deals. Please visit their website at https://auctusiq.com/