Data is the new king of the internet and every company is competing for your data. But what they do with your data is the most interesting thing. They create track your activities, create a profile of you and then target you with personalized ads. All this happens in the background without any knowledge to you. And to interpret that data in various ways, there is something called Analytics. In this week's talk, Amit and Rinat talk about Analytics, what is it, what companies use, how do they use it and a lot more!