Welcome to episode 020 of the Technical Writing Success podcast from Curt Robbins & Associates. This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single educational episode! Today’s show teaches listeners about the critical importance of both defining and precisely communicating with one's target audience. Hosts Daphne and Fred share their analysis of the article "Pro Tip: Obsess Over Your Audience" from the Curt Robbins & Associates Technical Writing Agency that was published on September 10, 2024. An excerpt from the article: "I am continually mind blown by how many intelligent business professionals who spend a ton of time on social media lack a clear definition of their target audience. It's simple: Who are you trying to reach? Who consumes your product or service? Who hires you as a contractor, freelancer, or full-time employee? What are the detailed characteristics of the people who determine your success or failure?" Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.