Welcome to episode 034 of the Technical Writing Success podcast from Curt Robbins & Associates. This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode! Today’s show explores the topic of Apple, Inc. and the pivotal role that the tech giant has played in the world of computers and consumer electronics, with a focus on how it has changed since founder Steve Jobs handed the reins to current CEO Tim Cook. Hosts Daphne and Fred share their spirited analysis of the article "Apple Inc.: Not So Different Anymore" from the Curt Robbins & Associates Technical Writing Agency that was published on September 30, 2024. An excerpt from the article: "Almost overnight, Apple went from expensive nerd tool to fashion accessory for those who care what others think. The zeitgeist of the average Apple customer shifted. Not longer limited to geeky artists and creators, Apple seemingly unintentionally jettisoned itself into the world of Gucci, Cartier, and Burberry when it released the iPhone (there's a reason that it partners with Hermès for its popular Apple Watch)." Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.