Welcome to episode 036 of the Technical Writing Success podcast from Curt Robbins & Associates. This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode! Today’s show teaches listeners about the importance of good titles for any form of documentation or marketing asset. From blog articles to podcast episodes to white papers, titles matter and should be strategically and methodically devised. Hosts Daphne and Fred share their spirited analysis of the article "Make $10,000 a Week as a Technical Writer! Start Now! Ask Me How!" from the Curt Robbins & Associates Technical Writing Agency that was published on October 2, 2024. An excerpt from the article: "The practice of making a title both attractive and accurate is part art and part science. Get too playful and readers will, best case, scoff at its silliness and lack of maturity. Worst case, they'll consider it bait and switch and a breach of ethics. But if you're too stodgy and boring, your engagement level will be in the toilet." Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.