Welcome to episode 039 of the Technical Writing Success podcast from Curt Robbins & Associates. This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode! Today’s show teaches listeners about why engagement on social media is more important that raw follower count. Learn multiple ways to improve engagement, including the need to engage with others to get them to engage with you. Hosts Daphne and Fred share their spirited analysis of the article "Why Social Media Engagement Trumps Follower Count" from the Curt Robbins & Associates Technical Writing Agency that was published on October 7, 2024. An excerpt from the article: "I remember when I first got into social media. I was obsessed with the growth of my follower base. Seeing that number increase was like a Pavlovian jolt of dopamine to my brain. When I saw the number go up, I muttered 'followers' like Homer Simpson says 'beer' at a baseball game and went on with my day." Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.