On this podcast episode, Iftikhar Arif, GM for IT and ecommerce at Muller and Phipps Pakistan details the 112-year-old distribution giant's tech-driven transformation over 15 years. Shifting from legacy AS/400 systems to a cloud-based setup, boosting turnover from Rs 5 billion to an impressive Rs 210 billion, the company has had an incredible journey. Looking ahead, Iftikhar discusses Muller and Phipps' exploration of tech, implementing AI and machine learning for nationwide courier and logistics efficiency, foreseeing vast potential in Pakistan's supply chain, warehousing, and logistics tech evolution. Key Takeaways: Transition from legacy to cloud-based techImplementation of AI in supply chain and logisticsExpansion of business from Rs 5 to 210 billion turnover in 15 years