The art of persuasive storytelling | Kelly D. Parker
Listen now
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work. 
More Episodes
One in three workers globally will see their jobs disrupted by AI and tech advancements this decade — but there's a way to stay ahead of the curve. Skill-building strategist Sagar Goel shares practical examples from a partnership with the Singaporean government that helped thousands of workers...
Published 07/22/24
Are you "too nice" at work? Social psychologist Tessa West shares her research on how people attempt to mask anxiety with overly polite feedback — a practice that's more harmful than helpful — and gives three tips to swap generic, unhelpful observations with clear, consistent feedback, even when...
Published 07/15/24
We're programmed to think every issue is binary: "us vs. them." But Daniel Lubetzky, the founder of KIND Snacks, says the real enemy isn't a person but a mindset. He introduces a new initiative that aims to bring together "builders" from around the world to replace extremism with practical...
Published 07/08/24