Algorithms and AI might be running the show, but don't let that fool you - brand is STILL king in 2024. Too many people, even those I mentor, treat branding like it's just for the 'gram. It's NOT. It's the core of your business, the foundation of trust in a world flooded with fakes and highlight reels. Without a brand, you're just another face in the crowd, another product on the shelf. With one, you're Lamborghini, charging double and people still lining up. You become an asset, not just a business. Building a brand takes work, consistency, and adapting to the ever-changing landscape. But the payoff? Loyalty, higher prices, a business that can weather any storm, and the power to forge real connections with your customers. So, stop making excuses and start building. Your future self will thank you. Hosted on Acast. See acast.com/privacy for more information.