Our guest today is the second generation of a family-run Italian brand that started in the mid-’70s. With him, we discover how the ‘made in Italy’ has changed in these past 40 years and how he took the company in a new direction, and most recently, how he introduced a new business model. We talk about how the Messori brand started in an Italian town, then expanded across Europe, and now into Africa, where they are becoming a reference point in men’s tailoring. And above all, how  Covid_19 brought about changes, and how tailoring is adapting to reflect the new normal. I am happy to welcome today's guest, the curious tailor, Gianmarco Messori. Enjoy the Episode! Follow Sartoria Messori on Instagram: @sartoriamessori Find out more about Messori in Africa: https://www.messori.it/it-ww/africa.aspx Connect with Gianmarco Messori here: https://www.linkedin.com/in/gianmarco-messori-aa435828/ Podcast: Editing: @sscsierra Music: @gulasound