TFV critic Max Borg joins TFV's Matt Micucci to discuss the inaugural edition of the Immersive Competition at the 2024 Cannes Film Festival. The section showcased immersive works, from mixed reality to virtual reality works and beyond, representing a new era of storytelling and embracing new technologies. The winner of the competition was Colored, an augmented-reality, location-based experience by Stephane Foekinos and Pierre-Alain Giraud. Max talks with us about his first-hand experience of the Immersive Competition, and the quality and range of the works presented within this program. He also shares some thoughts and opinions about whether the Cannes Film Festival embracing this form of storytelling will have a resonating impact across the international film festival scene. (Photo courtesy of Festival de Cannes)