Description
🔊 I remember the first time I wanted to implement Storytelling in my videos and for my clients, it was daunting and didn't really have a clue how to go about it. Well you don't have to, you just have to keep these 8 Video Storytelling Tips in mind as you begin to craft stories for your brand.
1. Use Humor to Engage your Audience : Making the audience laugh makes you more memorable and creates a positive association with your brand.
2. Don't be afraid of Getting Creative : Think about unusual ways you could get your message across. Surprise yourself & your audience with new fresh ideas & style.
3. Have a Structure to your Stories : Create stories that have a Beginning, Middle, and an End. Storyboard out what you think the story will look like and write a script to keep it tight.
4. Show, Don’t Tell : Use visuals and sound to convey your message. Think about how angles, colors, audio, and graphics all work together to create a feeling.
5. Don't Run with the First Idea : Give yourself or your team the time to refine the ideas you come up. Doing a brainstorming session helps a lot in getting better ideas.
6. Keep Things Short and Snappy : Short stories can be just as compelling as long ones, plus they have a better chance of holding your viewer’s attention from beginning to end.
7. Focus on one Story at a Time : Don't confuse your audience with many storylines. Video storytelling is the most successful when follows a clear & concise storyline.
8. Cut the sales Pitch : You can talk about your services and still do it in a way that shows you’re focused on what the customer needs, not what you want to say or sell.
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