E216 That Great Business Show Sharon Yourell Lawlor has mayonnaise degree - or at least she wrote a dissertation on the marketing of mayonnaise. She wasn't so much interested in the taste or formula of it, but in what made shoppers choose Hellman's over Goodalls. She's now a world expert in how and why people shop, covering every type of shop. On this episode Sharon tells us what's hot and what's not in shops and shopping. What new ways have shop owners find to make you part with your money and what the shop of the future will look like. Sharon has just been selected as one of 50 retail thought leaders globally by the National Retail Federation in the United States - and she'll be speaking at the NRF January conference, one of the biggest (if not the biggest) annual retail gatherings globally - with over 1,000 exhibitors and 40k attendees!  She also gives away her Big Thoughts for free. She wants you all to sign up for her 'What's In Store' newsletter.   Hosted on Acast. See acast.com/privacy for more information.