The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers 00:25 Diving Into the World of tom Fishburne and the Marketoonist, 01:36 The Evolution and Challenges of the CMO Role 07:54 AI in Marketing: Expectations vs. Reality 11:50 Data-Driven Marketing: A Double-Edged Sword 16:56 Navigating the Shift from Third-Party Cookies 21:10 Rethinking Remarketing Strategies 22:13 Scepticism and Realisations in Digital Marketing 24:20 The Impact of Cutting Marketing Budgets 31:37 Inside the Mind of a Consumer: Brand Perception 39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency  Get in touch about sponsorship or content partnerships, email  EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.