Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival. 00:22 Weetabix's Branding Challenge and Campaign Insights 02:12 Celebrating Burger King's 70th with Flame-Grilled Ads 02:38 Cairn Homes and the Community Games Sponsorship 03:35 McDonald's Innovative Smelling Billboard Campaign 05:29 The Wild Atlantic Way: A Tourism Marketing Success 07:18 The Rise of Fake Billboards and Creative Debates 08:50 Marketing to Gen Z sigh 09:39 Sky Ireland's Streaming Ad 10:49 Exploring the CMO and CFO Relationship with Heineken USA 11:52 Terrence Riley's Return to Crocs 12:52 Innovative Campaigns and AI in Marketing 15:23 Waitrose's Creative Pricing Campaign 16:19 April's Guest Highlights on 'That's What I Call Marketing' 16:57 Looking Ahead: Cannes 2024 and Future Collaborations Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency  Get in touch about sponsorship or content partnerships, email  EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.