Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry. Bernard Brogan, a Dublin football legend with a background in accountancy and business management, and Kevin Moore, a seasoned PR professional with a history in high-profile campaigns, bring their unique perspectives and experiences to the table. Together, they discuss the importance of storytelling, creativity, and strategic thinking in building and maintaining a successful agency. Starting with the origin story of Legacy Communications, Bernard and Kevin recount their early days of working without wages, setting up a small office, and the challenges they faced. They highlight key moments and client wins that propelled their agency forward, including securing significant partnerships with AIG, Volkswagen, and Littlewoods Ireland.  The conversation delves into the operational challenges of running a fast-growing agency, the importance of culture and values, focusing on the core principles: Be Brave, Be Sound, and Be Curious. . As they look to the future, Bernard and Kevin share their plans for international expansion and the strategic moves they're making to stay ahead in the digital age. Join us for this inspiring episode filled with personal anecdotes, professional insights, and practical advice for anyone interested in the dynamic world of communications and marketing.  Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns. 01:01 Meet the Guests: Bernard Brogan and Kevin Moore 04:36 The Origin Story of Legacy Communications 08:03 The Journey of Building Legacy Communications 15:04 Key Moments and Client Wins for Legacy Communications 20:14 Learning from Mistakes and Growing the Business 26:47 The Importance of Relationships in Business Success 27:59 Mastering Client Relationships and Scaling Challenges 29:21 Strategic Planning and Growth Amidst Uncertainty 32:19 Embracing Digital Transformation and SEO Integration 38:39 Cultivating a Strong Agency Culture and Values 43:41 Innovative Approaches to Client Success and Agency Growth 47:22 Looking Ahead: International Expansion and Leveraging Technology 53:49 Reflecting on the Journey and Lessons Learned 56:01 Building a Legacy Through People and Partnerships Visit https://legacycommunications.com/ Visit https://www.thatswhaticallmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.