Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories! 00:24 Debate on Pretesting in Marketing 04:09 Professor Galloway's Insights 05:55 Tango's New Campaign 06:45 State of Sales and Marketing Relationship 09:21 Apple's Controversial Ad 10:31 McDonald's Mental Health Campaign 11:49 Bumble's Ad Campaign Backlash 13:32 Tesco's Retail Media Expansion 15:19 Google's AI-Powered Search Changes 16:00 Expressway's Entertaining Ad 16:39 Scarlett Johansson vs. OpenAI 18:05 Innocent's CMO Role Change 19:17 Keelings' Fun Advertising 20:48 Monzo's New Campaign 21:45 Canva's Product Launch Rap 23:06 Kerry Foods' Dairy and Oat Fusion 23:41 OpenAI's AI Safety Concerns 24:44 Boots' Summer Campaign 25:25 Political Marketing with Barry Andrews Read the article on https://www.thatswhaticallmarketing.com/blog Hosted on Acast. See acast.com/privacy for more information.