Top of the Marketing Charts - August 2024
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Description
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's humorous take on client relations. Discover 'Who Gives a Crap's' unique sports sponsorship, Starbucks' new CEO appointment, Mars' acquisition of Kellogg's snack division, and Uber's venture into in-app advertising. Learn about Guinness' Premier League sponsorship, the latest from Snoop Dogg with Solo Stove, McDonald's Japan's ambitious AI ad campaign, and Cristiano Ronaldo's YouTube milestone. Plus, find out how Dunkin' Donuts is leveraging star power, HelloFresh's global campaign, and revisit the iconic British Heart Foundation ad with Vinnie Jones. And don’t miss insights into Steven Bartlett's controversial ads, and more, in this packed episode with actionable marketing strategies and lessons. 00:00 Introduction to the Podcast 00:20 Community Engagement and Support 00:56 Sportsbet's Elite Average Games Campaign 02:39 X's Legal Threats and Advertising Challenges 04:30 Teamwork.com's Client Part Two Campaign 05:55 Who Gives a Crap's Unique Sponsorship 07:11 Starbucks' New CEO and Controversial Commute 08:50 Uber's Revenue Diversification 10:30 Mars Acquires Kellogg's Snack Division 12:00 Guinness' Premier League Sponsorship 14:00 Dunkin' Donuts and The Instigators 14:56 Snoop Dogg's Solo Stove Campaign 15:39 McDonald's Japan AI Ad Campaign 17:42 Steven Bartlett's Influencer Controversy 19:23 Cristiano Ronaldo's YouTube Strategy 20:55 HelloFresh's Global Campaign 22:15 Oasis Reunion Marketing Genius 23:43 Curry's Gen Z Social Media Campaign 24:06 British Heart Foundation's CPR Campaign 25:24 DNA of Distinct 28:48 Recent episode recap and new sponsor announcement Hosted on Acast. See acast.com/privacy for more information.
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