In this episode, we unravel the complexities of sponsorship valuation and strategic marketing, offering valuable insights for brands and rights holders. Learn the foundational steps for evaluating sponsorship opportunities, focusing on brand awareness, affinity, and consideration. We introduce a three-lens approach to valuation, emphasising actual impact and outcomes. Explore expert strategies for integrating sponsorships into campaigns, driving lead generation, and optimising brand activation, particularly through events like 'Bord Bia Bloom'. Discover how niche sports sponsorships, such as women’s cricket, can offer substantial returns on budget-friendly investments. Understand the shift from national to localised marketing tactics, driven by digital transformation and the need to address media inflation efficiently. Learn how local brands can leverage upcoming global events in Ireland, such as the Ryder Cup and Men’s Euros 2028, to extend their marketing reach. Delve into the evolving roles of AI and technology in modern marketing, enhancing advertising and product experiences. Join us for actionable strategies to maximise sponsorships, balance different types of investments, and align them with specific brand objectives and demographics with a panel of experts: Trevor Koen, Head of Marketing CertaCiara O'Grady, Senior Specialist, Onside SponsorshipTrevor Hunt, Head of Marketing, Citroen 02:12 Meet the Expert Panel 09:50 Sponsorship Strategies and Insights 12:37 The Impact of Sponsorship on Brand Awareness 17:53 Aligning Sponsorship with Brand Values 20:16 Exploring the Bord Bia Bloom 27:40 Understanding Sponsorship Measurement 28:27 Integrating Sponsorship into Campaigns 29:23 Activation and Industry Insights 30:48 Making the Case for Sponsorship 31:39 Event-Specific Strategies 32:49 Challenges and Opportunities in Sponsorship 42:04 The Role of AI and Technology Thanks to Bord Bia Bloom for partnering on todays episode, get in touch with the team today to find out more on bordbiabloom.com/participate  and check out @bordbiabloom for a flavour of what to expect  Hosted on Acast. See acast.com/privacy for more information.