In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and investing in user experience (UX). The episode concludes with an outlook for 2024 and a reminder to slow down and strategize. Takeaways 2023 was a challenging year for many eCommerce brands, with a focus on profitability rather than growth.The 20% of brands that performed well in 2023 had a strong focus on both brand and growth, as well as a loyal community of customers.In Q1 of 2024, brands should consider exploring wholesale opportunities and investing in user experience (UX) to provide personalized experiences for customers.It is important for brands to pay attention to macroeconomic conditions, such as supply chain disruptions, and make necessary adjustments.The outlook for 2024 is optimistic, with a focus on strategic decision-making and slow, deliberate actions.Chapters 00:00 Introduction and Background 03:22 Review of 2023 07:00 Success Factors for Brands in 2023 11:46 Q4 Recovery and Assessment of 2023 13:43 Focus on Lifetime Value and Retention 16:19 Q1 Strategies: Wholesale and UX 26:47 Outlook for 2024 28:18 Parting Advice: Slow Down 29:22 Anata's Services   --- SPONSORS:  This episode is brought to you by:  Treyd Ready for a game-changer in your podcast lineup? I've got just the thing – ‘Treyd Secrets’, a new podcast that's all about giving you the operational edge in e-commerce. Let's cut straight to the chase. Unlike most e-commerce podcasts that dwell on marketing and growth stories, Treyd Secrets dives deep into the operational heart of e-commerce. This is where the real magic happens.Why tune in? Because Treyd Secrets brings you the nuts and bolts of e-commerce success – we're talking the nitty-gritty of inventory hacks, cash flow management, sales strategies, supply chain intricacies, product sourcing secrets, and the ins and outs of financing. It's the operational wisdom you need to keep your business not just running, but thriving.  Hosted by Peter Beckman, CEO of Treyd, this podcast is a treasure trove of insights from industry experts and successful e-commerce practitioners. It's like having a roundtable of mentors, each sharing their best-kept operational secrets. Don't let this opportunity slip through your fingers. Search for ‘Treyd Secrets’ on your favorite podcast app or visit [treyd.io/podcast]. Hit subscribe and stay ahead in the dynamic world of e-commerce.Remember, it's T-R-E-Y-D Secrets – the podcast where e-commerce operations meet success. Tune in now and transform the way you do business! ---  Shopify   If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify.    Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered.   Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms