Take one look at Kenzie Fitzpatrick's portfolio and you'll agree that nobody in the shooting sports is producing more articles, podcasts and videos. In this interview we discuss how putting herself out into the firearms media space and creating content around her passion has provided Kenzie many incredible opportunities from competing in game shows to consulting with companies on product development and marketing.  We start as we always do with Kenzie's origin story and how she got into firearms, how she got hooked and the natural progression of how she turned her passion into her career. From there we discuss the shift from traditional to digital marketing in the firearms industry, content creation, sponsored shooter best practices and personalized content. Plus! We learn Kenzie's SASS alias... This episode was recorded back to back with The Reticle Up podcast. Be sure to check out the first half! Important Links From The Show: 3Gun Kenzie WebsiteReticle UpReticle Up YouTubeDave's interview on Reticle Up!Video version of this podcast: https://youtu.be/8OKU2lg4IB4 ISOtunes Sport is designed specifically for modern-day shooters looking for the next generation of hearing protection. Their sole goal is to provide premium, state-of-the-art hearing protection and communication technology to those who work and play in loud environments. Use code 3GUN15 at checkout to save 15%. Tactical Games Training Speed & Agility Program is the resource for those competing in Action Shooting Sports and looking to improve their fitness. Get into and out of positions faster, change directions quicker, protect your joints and tendons. Download the app and jump in on the current six-week cycle.   Sign up for our newsletter! https://sendfox.com/prepandpress Follow us on the socials: YouTube Twitter Instagram Facebook