136. He Gambled $3.5 Million on The Creator Economy, here's what happened
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What's up Rock Nation, today we welcome Landon Bytheway. In this episode we talk to Landon about his recent acquisition of Full-Time Filmmaker, going from freelancing to taking over a company, and how his whole business is structured. Check out Landon here: https://www.instagram.com/landonbtw/ https://www.youtube.com/ @fulltimefilmmaker  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs Take your photos to the next level with Kostas' Lightroom Presets: https://www.kostasgarcia.com/store-1/p/kglightroompresets COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Colorgrade your footage like a pro with Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack Concert Photography Masterclass: www.kostasgarcia.com/masterclass Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:52 - Intro 2:12 - One Handed Crack 3:42 - How the acquisition of Full Time Filmmaker came to be 8:18 - Landon bought Full Time Filmmaker for $3.5 Million 10:04 - How Landon got the job at Full Time Filmmaker 15:10 - How Landon made 6 figures as a freelancer 16:03 - Balancing freelance work and Full Time Filmmaker 19:59 - How Full Time Filmmaker has changed since being acquired by Landon 22:21 - How to be a good manager 26:27 - What Landon looks like in new hires 30:31 - Building company culture 33:43 - How the Full Time Filmmaker reacted to the acquisition 37:39 - How to immediately make your videos better 39:51 - Advice to upcoming creators 41:43 - You improve overtime 44:11 - Life is too short to not do the things you want to do 46:59 - Social Media is a highlight reel 48:36 - What makes a great story 50:51 - How to pull yourself out of a low moment 52:54 - How to monetize your personal brand with digital products 1:01:00 - Different ways to monetize as a creator 1:03:34 - The YouTube strategy for Full Time Filmmaker 1:08:25 - Dealing with haters 1:11:10 - There’s enough success for everyone 1:14:06 - Title and Thumbnail strategy for YouTube 1:16:49 - Landon’s work-life harmony 1:19:42 - Creating content for yourself vs. the algorithm 1:22:15 - Advice to your 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
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