136. He Gambled $3.5 Million on The Creator Economy, here's what happened
Description
What's up Rock Nation, today we welcome Landon Bytheway. In this episode we talk to Landon about his recent acquisition of Full-Time Filmmaker, going from freelancing to taking over a company, and how his whole business is structured.
Check out Landon here:
https://www.instagram.com/landonbtw/
https://www.youtube.com/ @fulltimefilmmaker
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Timestamps:
0:00 - Trailer
0:52 - Intro
2:12 - One Handed Crack
3:42 - How the acquisition of Full Time Filmmaker came to be
8:18 - Landon bought Full Time Filmmaker for $3.5 Million
10:04 - How Landon got the job at Full Time Filmmaker
15:10 - How Landon made 6 figures as a freelancer
16:03 - Balancing freelance work and Full Time Filmmaker
19:59 - How Full Time Filmmaker has changed since being acquired by Landon
22:21 - How to be a good manager
26:27 - What Landon looks like in new hires
30:31 - Building company culture
33:43 - How the Full Time Filmmaker reacted to the acquisition
37:39 - How to immediately make your videos better
39:51 - Advice to upcoming creators
41:43 - You improve overtime
44:11 - Life is too short to not do the things you want to do
46:59 - Social Media is a highlight reel
48:36 - What makes a great story
50:51 - How to pull yourself out of a low moment
52:54 - How to monetize your personal brand with digital products
1:01:00 - Different ways to monetize as a creator
1:03:34 - The YouTube strategy for Full Time Filmmaker
1:08:25 - Dealing with haters
1:11:10 - There’s enough success for everyone
1:14:06 - Title and Thumbnail strategy for YouTube
1:16:49 - Landon’s work-life harmony
1:19:42 - Creating content for yourself vs. the algorithm
1:22:15 - Advice to your 18 year old self
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