Andrea Luangrath, University of Iowa – Silver Medalists Appear

Andrea Luangrath, University of Iowa – Silver Medalists Appear Less Happy Than Bronze Medalists

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Would you rather finish second or third in a competition? Andrea Luangrath, associate professor of marketing in the Tippie College of Business at the University of Iowa, says the answer may be surprising for athletes. Andrea Luangrath is an Associate Professor and the Director of Graduate Studies in Marketing in the Tippie College of Business […]

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