Marketing is an important part of any business, but it can be tough to determine whether or not your marketing efforts are actually paying off.   Here, I talk about the difference between marketing that is an investment and marketing that is an expense, and how you can use that knowledge to make better decisions about your marketing budget. 📓 Download the Ultimate CPA Marketing Playbook: https://marketmycpafirm.com   📦 Learn more about our marketing packages designed for CPA Firms: https://atheartcpa.com   📱 Book a Discovery call with Bryton: https://calendly.com/brytonudy/cpadiscovery   💻 Start building your firm's website on SquareSpace: https://squarespacecirclenonus.sjv.io/c/3282934/1158392/14660   🎙 Use Riverside.fm to record your podcasts, webinars, or interviews: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=bryton