In this podcast episode, Joe is joined by one of our Account Managers, Brady McDonough to discuss a case study of a brand that established long-term success and growth opportunities through having a solid campaign funnel structure. The discussion highlights the importance of laying a strong advertising foundation, getting the bottom-of-the-funnel strategy right, and establishing the basics to fuel growth opportunities in upper funnel and awareness strategies. The key takeaway from today's episode is for sellers to build a solid advertising foundation based on their goals. Once that foundation is established and there is margin available, sellers can then leverage upper funnel strategies to help take things to the next level. There's a lot that is unpacked in today's episode, so grab a pen and paper and let's dive in!