New-to-brand customers are important for sellers as they represent a potential source of future revenue, particularly for products that have a high lifetime value. In today’s episode, Matt and Joe unpacked the importance of new-to-brand customers, why you should care about new-to-brand, and how to measure it. You’ll learn how to optimize your advertising strategy using new-to-brand metrics and how brand building can maximize your lifetime value. With valuable takeaways and metrics highlighted in today’s episode, you’ll want to listen through to the end if you’re looking to take things to the next level!