In this episode, Joe is joined by Keith Hamann, the Director of Marketplaces for Made In, to discuss steps that brands can take to develop an effective advertising strategy on Amazon. Keith shares some initial strategies he implemented when first entering the space, emphasizing the importance of brand guidelines and overall goals in developing a solid roadmap. With over 10 years of experience in digital marketing and e-commerce, Keith has a focus on marketplace growth and management. He was brought on specifically to launch Made In's Amazon channel, which they have been on for a little over a year, and has since expanded to manage their presence on Walmart, including search and advertising catalog. Keith provides a lot of value to the community and shares many great takeaways for brands looking to succeed within the marketplace. Tune in to today's episode to discover the secrets of how brands can effectively break the mold with advertising.  Connect with Keith on LinkedIn: https://www.linkedin.com/in/keith-hamann/