How do you navigate the process of finding the perfect advertising agency for your brand on Amazon? In this episode, we highlight crucial factors to consider when selecting an agency to manage your Amazon advertising strategy. From understanding core requirements to distinguishing them from optional features, we share valuable insights and provide a list of key questions to ask potential agencies. We also explore best practices for bid optimization, keyword research, campaign funnels, negatives, and placement adjustments. Key takeaways:       Gain a comprehensive understanding of the core requirements and essential features to prioritize when selecting an agency.Evaluate the agency's approach to bid optimization frequency, keyword research strategies, and systematic management of negatives.Take inventory of Amazon advertising products and features the agency is utilizing, compared to what is available.Seek collaborative partnerships with agencies that offer data-driven optimization and have the capability to provide external creative support if required.Recognize the complexity of Amazon advertising and identify the agency that best aligns with your specific needs. Choosing the right agency partner can be a decisive factor for brands aiming to differentiate themselves in a competitive marketplace. Tune in to the full episode as we guide you through the best questions to ask and the critical aspects to consider when looking for an Amazon advertising agency.