Summary In this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphasizes the importance of passion, authenticity, and creating value in the products and content he offers. Takeaways Passion and authenticity are key in building a successful brand.Creating value and resonating with customers is more important than simply selling products.Challenges and setbacks are part of the entrepreneurial journey, but perseverance and a growth mindset are crucial.Building a brand requires continuous learning, adapting to market changes, and finding ways to stand out from competitors.