Today on the show I have Alex Shulze and Andrew Cooper, 2 surfers that met in college and founded 4ocean, a company whose purpose is to end the ocean plastic crisis by cleaning the ocean and coastlines and working to stop of inflow of plastic by changing consumption habits. In 2 short years, 4ocean has gained incredible traction and created massive international impact. Its social audience has grown to over 3 million and the company has removed almost 7 million pounds of plastic worldwide. How have they scaled so quickly you might ask? Well Andrew and Alex work their asses off for one, but what’s perhaps more compelling is their unique business model. To fund the massive international cleanup efforts, 4ocean sells recycled bracelets and other reusable products. For every unit sold, they remove a pound of plastic from the ocean. This episode is packed with sage business and life advice, so grab a cup of coffee and your notebook and enjoy!   Show Resources: 4ocean company website 4ocean Instagram Tom’s Shoes (company that helped pioneer and popularize the one-for-one business model)