Today on the show I’m joined by Fitz Cahall, creator of the pioneering outdoor podcast the Dirtbag Diaries and co-founder of creative agency Duct Tape Then Beer. I have to say, I really enjoyed talking with Fitz because for me his work has long been a beacon in a sea of noise. This conversation was everything I hoped it would be: insightful, unpredictable, and authentic. As we talked through things like the origin story of the Dirtbag Diaries, Fitz’s early influences and creativity philosophy, and some of his most memorable experiences and stories over the years -  what became clear to me is that Fitz has built his life around an unwavering commitment to what he deeply believes in, which needless to say is pretty damn admirable. Perhaps the most salient example of that is the so called magic rule at Duct Tape Then Beer, which guides all the work at the company. The rule is simple, all work must strengthen and nurture connections to the natural world. Period. If that isn’t a noble and compelling mission statement then I don’t know what is.   Anyway, I know I learned a thing or two in this one, and I hope you do too.    Show Resources: The Dirtbag Diaries Duct Tape Then Beer (DTTB) DTTB’s Magic Rule Becca Cahall (CEO and Co-founder DTTB) Anya Miller (Director, Brand and Creative Strategy DTTB) This American Life - Created by Ira Glass