Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!   HIGHLIGHTS The bittersweet feelings towards back-to-school season. Mastering the 3 types of markets can help you position your practice effectively. One THING you have to avoid to focus on your target market. Tips on shifting focus from mainstream to premium focus. The mindset that appeals to the premium market. Questions that can help you clarify your target audience and strategy.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com