Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.    HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com