Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let’s stop focusing on the competition and start building a practice that sets you apart! HIGHLIGHTS What you need to do before investing in new technology, or creating promotions. How to position your services so you don’t have to compete on price. How focusing on a niche increases sales and client satisfaction. Real examples of clients who shifted their focus to attract premium patients. How to break free from the 'mainstream market' trap and step into the premium space. Strategies to attract clients who are willing to pay for your expertise. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com