Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. Jennie shares her experience using AI and strategies for creating successful lead magnets, challenges, and summits for effective list building. The conversation touches on the importance of building email lists, connecting with the ideal client, and leveraging AI tools for enhanced outcomes. Takeaways: Interactivity converts.AI helps with list building.Summits vs Events, which one is right for you. Connect with Jennie Wright Website: www.jenniewright.com Instagram: https://www.instagram.com/jennielwright/ Facebook: https://www.facebook.com/jenniewrightjlw/ LinkedIn: http://www.linkedin.com/in/jenniewrightjlw Connect with Mark Savant Instagram: https://www.instagram.com/marksavantmedia LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145 Timestamps: 00:00 Lead magnets should be complementary and interactive. 03:54 Reverse engineering successful products for lead gen. 07:46 Focus on lead generation for event promotion. 09:32 Recommend establishing audience before running a challenge. 13:49 Networking and community building in speaker summits. 16:32 Build your email list, make money.