How to define your buyer persona and why should you care?
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Description
In this expert speak conversation with Surbhi Dedhia, Founder: DigitalGenie.co & JotMyBio.co  you will learn:  1. the simple steps to sharply define your buyer persona  2. the tools and techniques you can use to craft your buyer persona 3. the pitfalls to avoid when creating buyer persona  In addition Surbhi invites you to check out her podcast "The making of a thought leader" and she has also generously shared a FREE resource for small business owners called the Marketing Hack for Small Business Owners.  
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