Are you struggling to maximise your agency's profitability in today's competitive market?  Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast. In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strategic business decisions that drive your agency's success. You'll gain insights into increasing your agency's profitability, building value-based client relationships, and making strategic decisions for long-term success. Tune in now to uncover the secrets of achieving 30%+ net profit and revolutionise your agency's profitability! Time Stamp [01:34] A definition of net profit [03:00] What are typical agency net profits? [05:00] Why are so many agencies at the lower end of net profit (10%)? [06:34] Stop measuring your hourly rates and start measuring average earnings or effective bill rate [09:00] Stop selling time to clients! [12:48] What are the first steps to increasing profit margins? [15:32] Are there alternative ways to measure capacity and efficiency besides using time recording? [17:55] Why you should increase your prices (taking a value-selling approach) [22:50] Steps to increasing profits [27:35] When we are in an investment phase, how long should it be and how do we know we are making the right investment? Quotations “The thing I want to do most is often right behind the thing I want to do the least!” - Robert Patin “When we sell time to clients we focus on the wrong thing and disregard our years of experience and our strategic insights” - Rob Da Costa “Make decisions that are not emotionally based - hence the importance of a plan” - Robert Patin Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: All resources mentioned today - on one page The AgencyAccelerator FREE Workshops