Do you ever wonder why you are running your own agency, stuck in the weeds and lurching from one demand or crisis to the next? In the fast-paced world of agency life, it's easy to lose sight of your core motivations and why you started your own agency amidst the daily grind. For agency owners and leaders, reconnecting with your deeper purpose can reignite your passion, drive meaningful decision-making and steer your business through turbulent times. That’s what we are digging into today. You’ll discover how to: 1. Uncover your unique "why" by reflecting on your passions, values, and long-term vision, bringing clarity and renewed focus to your day-to-day operations. 2. Develop practical strategies to regularly revisit and align with your core purpose, ensuring your agency stays on track even during challenging periods. 3. Communicate your "why" effectively to build a motivated team and foster a strong, values-driven company culture. Let's take a moment for introspection and realign with what truly drives you. Questions answered in this episode Q: What drives you and gets you excited to jump out of bed in the morning? Q: What kind of impact do you want to have on the world around you, and how does it shape your agency's mission? Q: What are your core values, and how do they act as a moral compass guiding your decisions and actions? Q: How do you practically stay connected to your why on a day-to-day basis? Q: Why is it important to communicate your why to your team and stakeholders, and how does it benefit your agency's culture and accountability? Quotations “Your WHY is the driving force that gives your work meaning and keeps you motivated, even when times are tough." - Rob Da Costa “Discovering your why is like finding a compass; it guides you through the inevitable challenges and obstacles in agency life." - Rob Da Costa “When you're truly connected to your why, you'll have an unshakable foundation that helps you weather any storm and emerge stronger." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about The Self Running Agency Group Attend my FREE CEO Masterclass