Are you struggling to set prices that reflect your agency's true value whilst at the same time, staying competitive? In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth.  Whether it's overcoming the legacy of outdated pricing models or navigating the intricacies of value-based pricing, getting this balance right is crucial for long-term success. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Use anchoring techniques in your pricing strategy to shift client focus from cost to value, helping you secure better deals. 2. Implement time tracking and gross profit margin measures to accurately assess team efficiency and overall agency performance. 3. Transition your agency to value-based pricing, offering multiple pricing options that enhance client perception and satisfaction. Take a step towards transforming your agency's pricing strategy for growth and profit! So grab a coffee and let’s get started. Questions Answered in this Episode Q: How does the concept of anchoring impact the way agencies set their pricing strategies? Q: Can you elaborate on the benefits of tracking gross profit margin as opposed to solely focusing on revenue? Q: Why is it essential for agencies to aim for a 45-50% gross profit margin, and how can they achieve this target? Q: What significance does having a clearly defined niche hold when transitioning to value-based pricing? Q: What are the advantages of offering three pricing options to clients, and why should the highest option anchor the price? Q: How should agencies approach the delicate task of discussing price increases with their existing clients? Q: Could you share insights on transitioning from time-based pricing to value-based pricing and its potential impact on agency growth and client relationships? Quotations “Stop obsessing over industry averages. Instead, aim for a 45-50% gross profit margin and watch your agency thrive.” - Rory Spence “Present three pricing options to your clients, let the highest price anchor their perception, and make the middle option irresistible.” - Rory Spence “When you focus on value-based pricing rather than selling time, you can transform not just your profits, but your client relationships too.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Get in touch with Rory SpenceDownload the latest BenchPress reports by The Wow CompanyDownload a FREE value pricing guide